Pronovias boho collection campaign

editorial for Le Spose di Amélie // Torino

I had the pleasure to work as photographer for the new Pronovias boho collection campaign. Rita, the lovely owner of the official Pronovias atelier in Turin “Le Spose di Amèlie“, asked me to realize this shooting for a complete rebranding of her shop. I’ve known Rita for years, together we realized one of my first wedding photo shooting, and it was an honor to work with her once again!

I love creating something new and creative for a client, especially when the client trusts me completely and give me the chance to do all I want! For the new Pronovias boho collection campaign, I choose to work with a tried team: Alice helped me to realize the creative project (and she’s working on the new website for the atelier!), Silvia made her magics with make up and hair styling. Together we created something ethereal, delicate and timeless; I liked to represent a modern bride but with a kind of vintage taste, who lives her wedding day as a tale, a dream. The beautiful Castello di San Sebastiano Po worked perfectly as frame for our photo shooting: silence all around, delicate light and a decadent atmosphere were the right mood for our modern day Alice in Wonderland!